Earlier this month it was announced the Rocky Mountain News is for sale and if a buyer is not found in thirty days the paper may be forced to cease operations.  The viability of the paper moving forward is a concern to the employees of the Rocky who have created the website ‘I want my Rocky‘ which is this weeks linking the week site.

The Rocky Mountain News has had a presence in Denver for almost 150 years (the anniversary is in April) which is almost as long as Denver has been a city.  While it has the history of nearly 150 years the main concern has to do with Denver becoming a one newspaper town.  Currently the Denver Post competes directly with the Rocky forcing both papers to deliver a quality product in the name of competition for readers and even more so advertising dollars.

I am a subscriber to the Post which I receive electronically five days a week with the Rocky being the Saturday paper here in Denver.  This electronic distribution will be the future of the newspapers as they compete with other sources of news in the future and newspapers need to adapt quickly to the changing landscape of news distribution. In Detroit home delivery is being eliminated during the week with the only option on Sunday, also the day with the most ad sales.  Unless the Rocky is purchased and transformed into the new media landscape the losers of the Rocky closing will be the employees of the paper as well as the people of Colorado.  Be sure to check out the linking the week site, “I want my Rocky”.